Gabriella is currently a UX Research Lead at Google, and was formerly a Chief of Staff and Senior Product Design Lead at IBM.

Evangelizing Design

Learn about my awards, speaking engagements, and articles.

What I Do

 

I work as a senior researcher for B2B companies. My focus is on creating consumable front-end interfaces and experiences for complex integrated platforms and artificial intelligence applications. I have been able to present my product work to Fortune Magazine, the CEO’s of several Fortune 500 companies, at Primer Conference and at SXSW. I lead teams of talented researchers and designers, working alongside development and product management teams.

As a researcher, I focus on bringing the qualitative lens to quantitative patterns, and driving value for users by immersing myself in their experiences, pain points, and needs. I use a mixed methods approach to drive both user-led product design, as well as influence executive level decision making and strategic investment at the portfolio level.

Outside of my primary research responsibilities, my creative and professional passion includes speculative design. I have a background in speculative design and strategic foresight from my Design Management graduate studies at the Savannah College of Art and Design, and from doing future forecasting work at a brand agency in New York.

While at IBM, my colleague and I pioneered enterprise speculative practices. We began with a series of speculative fiction stories, crowdsourced, edited, and published through IBM’s design magazine. We then created an IBM Enterprise Design Thinking Toolkit to democratize and scale the practice of speculative design. We used our method to lead a company wide COVID-19 initiative, using speculative design as a way to imagine our collective ‘new normal.’

IBM Visual Insights

Lowering the barrier to entry for scaled computer vision use cases.

Conferences

 
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Collaborative Team Leader

Leading a diverse, delivery-oriented team across a portfolio of design products.

Reach out, say hello.